HYPER CGI / MIXED REALITY / OOH MEDIA
Dragon
Takeover
ASIA / GLOBALSPECULATIVE CAMPAIGN / 2026
THE IDEA
Myth breaks
into reality.
A colossal dragon coils through modern architecture, turning an everyday city landmark into a living cultural spectacle.
Designed for mixed-reality out-of-home media, the film merges cinematic fantasy with recognisable urban space—creating an impossible moment made for public screens, social feeds and global attention.
01 / HERO FILM
VERTICAL SOCIAL
MIXED-REALITY TAKEOVER
THE IMPACT
Ancient myth.
Future media.
City scale.
ARCHITECTURE BECOMES THE STAGE.
THE CITY BECOMES THE STORY.
FORMAT
Mixed-Reality Film
Social-First OOH
Digital Screen Concept
SECTOR
Entertainment
Culture
Destinations
CREATIVE
Concept & Direction
HYPER CGI
STATUS
Speculative
Original Concept
EXPLORE THE ARCHIVE