HYPER CGI / SPORT / STADIUM TAKEOVER
The
Hundred
LONDON, UKSPECULATIVE CGI CAMPAIGN / 2026
THE IDEA
Cricket at
impossible scale.
A London cricket ground becomes a living canvas as monumental formations sweep across the pitch in the electric colours of The Hundred.
The CGI concept turns match-day energy into a social-first stadium spectacle—combining sport, choreography and impossible scale to build anticipation far beyond the boundary.
01 / HERO FILMCGI STADIUM TAKEOVER
THE MATCH-DAY MOMENT
100 balls.
One city.
Maximum impact.
LONDON / SPORT / CGIOwn the
Own the
whole ground.
FORMAT
CGI Campaign Film
Social Content
Stadium Visual Concept
SECTOR
Cricket
Sport
Entertainment
CREATIVE
Concept & Direction
HYPER CGI
STATUS
Speculative
Original Concept
EXPLORE THE ARCHIVE