HYPER CGI / MIXED REALITY / OOH MEDIA
Inflatable
Takeover
LONDON, UKSPECULATIVE CAMPAIGN / 2026
THE IDEA
Play takes
over the city.
A giant pink inflatable transforms the London streetscape into a playful mixed-reality intervention.
Built for social-first out-of-home media, the concept uses impossible scale, physical comedy and a recognisable city setting to create an instantly shareable campaign moment.
01 / HERO FILMPUMP UP
PUMP UP
THE CITY.
Presented at the source aspect ratio and resolution for a sharp, clean vertical-film experience.
THE TAKEOVER
Big energy.
Impossible scale.
Made to share.
FORMAT
Mixed-Reality Film
Social Campaign
Digital OOH Concept
SECTOR
Entertainment
Culture
Brands
CREATIVE
Concept & Direction
HYPER CGI
STATUS
Speculative
Original Concept
EXPLORE THE ARCHIVE