HYPER CGI / MIXED REALITY / SPORT
London
Takeover
WESTMINSTER, LONDONSPECULATIVE CAMPAIGN / 2026
THE IDEA
Sport steps
into the city.
A monumental tennis-inspired form appears beside the Houses of Parliament, turning the familiar streets of Westminster into an unexpected public spectacle.
The mixed-reality concept combines iconic London architecture, impossible scale and playful sports culture to create a social-first visual moment built for attention.
01 / HERO FILMCentre court.
Centre court.
City scale.
The original landscape film is displayed without cropping to preserve its full London composition.
THE PUBLIC MOMENT
Iconic place.
Impossible object.
Instant attention.
FORMAT
Mixed-Reality Film
Social Campaign
Digital OOH Concept
SECTOR
Tennis
Sport
Public Space
CREATIVE
Concept & Direction
HYPER CGI
STATUS
Speculative
Original Concept
EXPLORE THE ARCHIVE