HYPER CGI / MIXED REALITY / SPORT
USA
Tennis Open
NEW YORK, USASPECULATIVE CAMPAIGN / 2026
THE IDEA
When an icon
takes centre court.
What if New York's most recognisable landmark became the world's most monumental tennis player?
This mixed-reality concept transforms the Statue of Liberty into a surreal sporting spectacle—racket raised, tennis ball in hand, with courts extending across Liberty Island.
THE TAKEOVER
One city.
One serve.
Impossible scale.
01 / 01THE MONUMENTAL SERVE
FORMAT
Mixed-Reality Film
Social Campaign
Digital OOH Concept
SECTOR
Sport
Entertainment
Culture
CREATIVE
Concept & Direction
HYPER CGI
STATUS
Speculative
Original Concept
NEXT PROJECT